10.00 – 17.00 hrs
Auditorium, Stedelijk Museum, Paulus Potterstraat 13, Amsterdam
Doors open: 10.00 hrs. Start program: 10.30 hrs
Spoken language: English
Admittance: Museum entrance fee, Museumjaarkaart
Information: and
Student lunch will be catered for €5 per student.

Morning program*, auditorium:
10.30-13.00 hrs with Wim Crouwel (on AGI, working for Stedelijk), Tony Brook (designing the TD63-73 book, written by Ben Bos), Lex Reitsma (movie clips on Stedelijk Museum Identity program), Niels Schrader (iYou – communication globe, in cooperation with Waag Society), Joost Grootens (on atlases).

Afternoon program*, auditorium:
14.00-15.00 hrs with Evelyn ter Bekke and Dirk Behage (design practice in Paris), Ralph Schraivogel (posters for the Swiss Welt Format) en Rik Bas Backer (design practice in Paris).

Afternoon program, Open Stage – Home & Abroad, various rooms:
15.15-17.00 hrs Home and Abroad discussions and student cases with** a.o. Wim Crouwel, Jan van Toorn, Ben Bos, Dick Bruna, Gert Dumbar, Marte Röling, Jelle van der Toorn Vrijthoff, Anthon Beeke, Edo Smitshuijzen, Irma Boom, Jacques Koeweiden, Lex Reitsma, Michel de Boer, Swip Stolk, Ben Faydherbe, Max Kisman, Wout de Vringer, Hans Wolbers, René Knip, Peter Bilak, Bob Van Dijk, Alvin Chan, Joost Grootens, Rik Bas Backer, Dirk Behage, Evelyn ter Bekke, Niels Schrader.

Afternoon program, Speed crit, various rooms:
15.15-17.00 hrs Fast, 5 minute presentations of student projects with 5 minute review. Students can register to participate in Speed Crit to present briefly their project or production for review by AGI members. Due to a limited time of 90 minutes, a maximum of 15 students projects – 10 minutes each – will be selected to be reviewed. Please register at: with a short description and maximum 3 images. Presentations with physical models or from own laptop. Speed Crit students need a valid day ticket/reservation.

Afternoon program, Tour/excursion:
15.15-17.00 hrs Manuscripts of Sandberg’s Experimenta and/or Cuban posters with Carolien Glazenburg, curator graphic design at the Stedelijk Museum.

* Subject to change
** Subject to availability, final list to be announced.

We encourage and welcome students to visit AGI-NL.2011. There is a maximum of 140 seats available, reservations are required.

Initiated by Dutch members of the Alliance Graphique Internationale, AGI-NL.2011 is to increase aquaintance with the existance, heritage and vision of the AGI.

AGI-NL.2011 is accessible, high-quality and aimed at collegiality, friendship, and sharing of knowledge and inspiration with new generations of graphic designers and young professionals within and outside of AGI.

We try to achieve this with a full day program of presentations and case studies by AGI members and the Open Stage where dialogue, discussions and sharing ideas and visions initiate mutual inspiration in the broadest sense.

first posted on 7 March 2011 by Max Kisman

The AGI-NL2011 program poster is designed by Jacques Koeweiden and will be handed out at the event. Paper and print are generously sponsored by Amsterdam based Spinhex-Industrie printers.