THE STYLE OF THE STEDELIJK BY LEX REITSMA
“The Style of the Stedelijk, designing for a Museum” is a fascinating documentary and book by Lex Reitsma about the search for a new visual identity of the Stedelijk Museum in Amsterdam. Reitsma started in 2008 to follow director Guys van Tuyl and his staff in the selection of five graphic designers and design studios. We witness the design process with intriguing meetings and interviews, its final choice and ultimately, its tragic plot. The not foreseen delay of the renovation of the Stedelijk Museum itself and the replacement of retiring van Tuyl by new director Anne Goldstein, leads the chosen road into a dead-end.
Book by Frederike Huygen
Designed by Lex Reitsma
160 pp / 190 x 140 mm / paperback with dvd
price € 19.95
ISBN 978 94 6208 019 5